La ricerca, dal titolo “When Seconds Count” (l’importanza di avere siti velocissimi), è stata condotta da Equation Research in USA per conto di Gomez (www.gomez.com) e ha coinvolto 1.004 utenti di web e applicazioni mobile. L’indagine è stata realizzata tra il 25 e il 29 giugno 2010.
Speed makes a difference when it comes to accessing a website:
• Nearly one-third (32 percent) of consumers will start abandoning slow sites between one and five seconds.
• 84 percent are only willing to try a slow performing website a few times before giving up.
• 39 percent say speed is more important than functionality for most websites, while only one in five rank greater site functionality as more important.
Speed also makes a difference when it comes to accessing a mobile site:
• A third of all web users are also using a mobile device to access the Internet.
• More than half of mobile users expect websites to load as quickly, almost as quickly or faster on their mobile phone, compared to the computer they use at home.
Slow load times are common and users feel frustrated with poor performance:
• Two thirds (67 percent) of users encounter a slow performing website a few times a week or more.
• More than a third (37 percent) said they would not return to a slow site, and 27 percent would likely jump to a competitor’s site.
• For mobile web users, slow website load times and poor formatting are the top two issues encountered on the mobile web.
Web users have visited sites and not been unable to accomplish their tasks:
• More than 80 percent of users say they have been unable to accomplish their tasks – such as completing a purchase or a financial transaction – on a specific website at least once.
• Nearly half (47 percent) say they have frequently abandoned sites where they couldn’t finish their tasks in the past three months.