Extreme marketing strategy

The company: Regina is an Italian company specialized in paper products
The product: Rotoloni Regina is one of the most famous italian Toilet Paper product.
The extreme marketing strategy: when you finish the product you usually find a white cylinder.
The wonderful idea of Regina company was to put marketing announce on this cylinder:

Regina forgot to make an extreme webmarketing strategy putting also the company web address but I think the problem is that probably Regina has not a web site (I wasn't able to find it).